"Make employees love their company" — is the company motto that Maria follows as Head of Creative communications at makelove agency. It is a global employer branding agency with offices in São Paulo, Moscow, London, Johannesburg, Tbilisi, and Shanghai.

Maria works on big ideas and creative campaigns in order to attract and engage with talents for companies from startups to global corporations. Her approach centres around building connections with the target audience through listening, supporting and inspiring them.

Education in Theatre has helped Maria to develop strong lateral thinking for guerilla marketing. She strives to make people the main characters of her campaigns:
"We’ve got an opportunity to tell fascinating things about people through unexpected communication channels. A strong brand comes from a strong story. And the story is told by you and your people".