Aleksandra Vuković is a strategic thinker and entrepreneur, currently serving as the Director of nura* digital, a strategic marketing studio known for its expertise in narratives, design, and digital advertising. She is also the creator of Singular Advantage, a thinking system designed to empower internal teams to discover and articulate their unique voice and messaging towards customers, investors and employees.

Aleksandra and her team have successfully guided over 200 startups and SMEs towards growth in European and American markets. Recognized for her knowledge and experience in strategic narrative creation, Aleksandra has shared her insights with startup founders at New York Tech Week 2023. She also lectures at Bucharest Business School’s MBA Studies and the FEFA Faculty, while mentoring startups at the Science and Technology Park in Southeast Europe, Founder Institute, and Univerzum Accelerator.

Aleksandra’s talent lies in her ability to grasp intricate social and technological phenomena and distill them into understandable concepts. This unique skill positions her as an advisor, mentor, and lecturer, empowering clients, mentees, and students to explore new dimensions of understanding and ideas.