Katarina is a startup co-founder, recruiter, and remote work advocate with deep experience building and scaling teams globally. Having started her journey in recruitment, she has supported fast-growing US and EU startups and agencies in finding the right talent while navigating the challenges of global hiring.

Her own path as a woman co-founder has given her a unique perspective on the realities of startup life, from bootstrapping ideas into real businesses to managing the constant change that comes with growth.

Over the years, she has become an advocate for remote-first work, helping companies rethink how they attract, onboard, and retain talent without geographical boundaries. Her approach combines technology with the human side of hiring, focusing on building workplaces where people can truly thrive.

Katarina defines her mission this way:

“My work has always been about people, helping them find their place, adapt to change, and grow. Whether it’s startups, recruiters, or remote teams, my goal is to make the hiring experience more human, more flexible, and more future-ready.”