Irakly Marganiya is the co-founder of makelove agency, launched in 2012 together with Igor Trofimov under the bold motto: make employees love your company. Since then, makelove agency has grown into a global employer branding agency with offices in São Paulo, Moscow, London, Johannesburg, Tbilisi, and Shanghai, and now is a member of the Recruitment Marketing Awards jury.

As a leading expert in employer branding, Irakly has helped launch and grow employer brands for both global corporations and early-stage startups, always with a focus on creating meaningful experiences for candidates and employees.

A few years ago, he introduced the concept of the integral brand — a strategic approach that unites the employer brand and the marketing brand into a single interconnected system. This holistic perspective helps organizations build consistency and authenticity both internally and externally.

Irakly defines his mission this way:

“Our goal is to change the experience of our audiences — not only through communication but through the processes themselves. We aim to shift habits, challenge stereotypes, and move the market forward by constantly trying new things.”